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2019 Was Exceptional, But Hindsight Is 2020

AIQUEOUS welcomes you to 2020! Anyone else feel like January has been insanely busy? From everyone we have talked to, the holidays seemed to have come early and a huge amount of work piled up to ring in the new year. Yet, we are excited for 2020, which for us brings a renewed focus and perspective on the four core areas that matter to us:

  • Decarbonization;

  • Energy efficiency;

  • Water efficiency and resiliency; and

  • Utility digital transformation.

Looking back, 2019 was a massive year of change and often in contradictory directions. Indeed, for those who would say “change is the only constant,” last year could serve as exhibit A. But as the dust of 2019 settles, we can see more clearly some exceptional developments that are worth noting and whose effects will resonate into the new year.


2019 was a year that saw increased adoption and pursuit of decarbonization (reduction of carbon emissions associated with energy consumption).

The pursuit of decarbonization comes with challenges.

Given that 2019 also saw increasing manifestations of climate change, continued pursuit of decarbonization and innovations in strategies for baseload and grid management will be a theme in 2020.

Energy efficiency

From our perspective, 2019 was a teeter-totter year for energy efficiency.

In terms of advances of energy efficiency:

  • Reports released in 2019 highlighted the significant degree to which the energy efficiency sector was creating jobs in both the United States and Canada.

  • ACEEE’s annual scorecard was joined this year by Efficiency Canada’s first scorecard, highlighting state and provincial progress and success in pursuing energy efficiency policies and implementation.

  • The U.S Congress introduced Senate Bill 2288, the American Energy Efficiency Act of 2019, which would amend PURPA to establish a Federal energy efficiency resource standard for electricity and natural gas suppliers. Sponsored by Senator Tina Smith of MN, the bill did not make it far, but it is notable that it was on the docket last year.

Alternately, energy efficiency was politicized last year as the Trump Administration blocked a rule designed to phase out older incandescent light bulbs. Beyond the practical aspect of shifting products available for purchase, that action created a great deal of uncertainty for utility program baselines, the effects of which will be felt in 2020 and beyond.

Water efficiency and resiliency

Notably on the water efficiency front, The U.S. EPA WaterSense program - coming off of formal Congressional authorization in October 2018 - revamped its website to add a number of resources and also started revisions to its WaterSense-labeled homes program.

In 2019 the U.S. Geological Survey released the 2015 edition of Water Use in the United States. Among the major findings were:

  • Total withdrawals for all categories of use in 2015 were estimated to be 322 billion gallons per day (Bgal/d), a level of withdrawal not reported since before 1970.

  • Total withdrawals in 2015 were 9 percent less than in 2010, continuing a sharp but steady downward trend since 2005.

  • Freshwater withdrawals were also 9 percent less than in 2015.

Despite increased rainfall, 2019 also saw a “Flash Drought” in the Southeastern United States in September 2019. Extreme dryness combined with hot temperatures put a lot of the country into drought status despite coming off of record rainfalls in 2018. While the majority of the Southeast has recovered, significant portions of Texas remain in drought, as in the four corners area of New Mexico, Arizona, Colorado and Utah and in the Pacific Northwest.

Utility digital transformation

Deloitte published an article on Digital innovation to create the utility of the future, highlighting that digital platforms can be “catalysts that help incumbents or new entrants develop new business and operating models … disruptors that open the door to new market entrants … [or] enablers … enabling new levels of performance.” Deloitte’s article goes on to assess how all three ‘personalities’ of digital platforms can help utilities develop solutions for customers, employees, and assets.

One new offering that stood out to AIQUEOUS in 2019 (given our connection to the platform) was the release of the new Sustainability Cloud. To address concerns about multiple third-party systems, no single source of truth, and no way to take actionable insights, Salesforce released a platform to simplify carbon data collection, use reference datasets, drive action and create executive-ready dashboards.

While there’s no question that systems will continue to evolve in 2020 and beyond, it’s also clear that the utility (and energy retail) sector are evaluating their digital transformation options to chart their course forward.

What’s in Store for AIQUEOUS in 2020?

AIQUEOUS will continue our efforts in decarbonization, energy efficiency, water efficiency and resilience, and utility digital transformation. We expect in 2020 to see a lot of action at the state and local level even as the national election cycle will raise our collective blood pressure with its divisiveness. And we expect the utility digital transformation to move forward with continued investment in products and enhancements in technology.

We would love for you to explore our updated website - in addition to presenting our core products, POWERPATH and WaterWays, we share more about our ongoing industry experience and what we are learning from it. We also highlight our newest team members, Cate McClendon (Business Analyst) and Sandeep Gupta (CTO), and will post additions to our team as the year progresses. Finally, we have organized past articles and research, allowing you to search for past content and the content we will continue to add.

Join us! We look forward to seeing you at conferences throughout the year, hearing from you to learn more about your experiences, or to answering any questions you may have. Visit the "learn more" page on our website to sign up for our newsletter or ask to talk to us.

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