Should Utilities Dive Off the Platform-as-a-Service?

Lessons from the Smartphone

The value provided by water and electric utilities is indispensable to our everyday lives. These services ensure public health, quality of life, and economic vitality. With the turn of a handle or switch, we have these services delivered right to us. And yet, even though we depend on running water and electricity for nearly every aspect of our daily lives, we do not easily recognize the value of these vital services by virtue of what we currently pay for them. Although many factors contribute to this disconnect between value and price, the utility-customer relationship is a driving force behind the way customers monetize the value of utility services.